customer delivered value

customer delivered value
The difference between total customer value and the total customer cost of a marketing offer. It can be regarded as 'profit' to the customer.

Big dictionary of business and management. 2014.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Value-based pricing — Value based pricing, or Value optimized pricing is a business strategy. It sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors… …   Wikipedia

  • Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …   Wikipedia

  • Customer Data Integration — (CDI) is the combination of the technology, processes and services needed to create and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business lines, and enterprises typically… …   Wikipedia

  • Customer value proposition — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Value added tax — Taxation An aspect of fiscal policy …   Wikipedia

  • Customer franchise — A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product. Contents 1 Overview 2 Cumulative impact 3 Brand franchise 4 Refere …   Wikipedia

  • Virtual Value Chain — The virtual value chain, created by John Sviokla and Jeffrey Rayport, is a business model describing the dissemination of value generating information services throughout an Extended Enterprise. This value chain begins with the content supplied… …   Wikipedia

  • European Union Value Added Tax — The European Union Value Added Tax ( EU VAT ) is the system of value added tax ( VAT ) adopted by member states in the European Union Value Added Tax Area. The European Union itself does not collect the tax, but member states of the European… …   Wikipedia

  • Entity–attribute–value model — (EAV) is a data model to describe entities where the number of attributes (properties, parameters) that can be used to describe them is potentially vast, but the number that will actually apply to a given entity is relatively modest. In… …   Wikipedia

  • Entity-attribute-value model — (EAV), also known as object attribute value model and open schema is a data model that is used in circumstances where the number of attributes (properties, parameters) that can be used to describe a thing (an entity or object ) is potentially… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”